February 11, 2025 | Fuzhou, Fujian, China

On the morning of February 11, the Trifocal Global Foundation, led by Chairman Marc Kealey and CEO David Qi, visited Fujian Media Group as part of the 2025 “China-America Tea Connection: Fujian Tea Culture Experience Tour.” The 17-member international delegation joined local officials and executives to participate in the official signing ceremony for the “Next Step Global” (《品牌新世力》) project cooperation framework agreement.

The event was attended by Mr. Wang Zhong, Director of the Fujian Provincial Radio and Television Bureau; Mr. Huang Xiaomin, Secretary-General of the Fujian International Cultural and Economic Exchange Center; Mr. Liu Yongtong, General Manager of Fujian Media Group; and Mr. Yang Guohe, Vice Chairman of the Group.

In his remarks, Director Wang Zhong welcomed the Canadian delegation and highlighted Fujian’s deep cultural heritage and global diaspora. He emphasized the global appeal of Fujian’s tea culture and its broader “Fu Culture” brand. Wang expressed his hope that Chinese and Canadian media professionals would collaborate through visual storytelling to promote Fujian’s unique cultural charm and contribute to a new chapter in Sino-Canadian friendship.

Mr. Liu Yongtong thanked the Radio and Television Bureau and the Exchange Center for their guidance and support. He noted that Fujian Media Group has been actively expanding its global network in recent years, with increasingly impactful international cultural initiatives. He expressed confidence that this co-produced program would become a well-received and influential showcase of Chinese innovation and branding power.

Mr. Marc Kealey stated that the “China-America Tea Connection” delegation would continue its journey through Fuzhou, Quanzhou, Zhangzhou, and Wuyishan, gaining a deep understanding of Fujian’s cultural legacy. He emphasized that the upcoming “Next Step Global” reality series aims to present an authentic, multidimensional view of China and its vibrant culture to a global youth audience.

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The signing ceremony was officiated by David Qi and Yang Guohe, who signed on behalf of Trifocal Global Foundation and Fujian Media Group respectively.

“Next Step Global” (《品牌新世力》) is a reality series co-produced by Trifocal Global Foundation, and Fujian Media Group, coordination by the Fujian International Cultural and Economic Exchange Center. The series will consist of 12 episodes, each 60 minutes in length, and is scheduled for broadcast in 2025–2026 on Fujian TV, Netflix, and major Chinese streaming platforms.

Before the signing ceremony, the delegation toured Fujian Media Group’s MCN Center, Immersive Video Experience Hall, and Broadcast Technology Exhibition Space, experiencing firsthand the Group’s cutting-edge innovations in media integration and broadcasting.

Leaders from the Fujian International Cultural and Economic Exchange Center, the Group’s General Office, and Television Channel Operations also attended the event.

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